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Privacy Policy



This Privacy Policy describes our company's values and practices regarding the information we collect on this website (the "Website"). It only applies to our Website and does not apply to information collected or received through other means, including services, websites or mobile apps offered by third parties, even if this Website links to those services or third parties. This Website is not directed to minors under the age of 18. You should not use this Website if you are under the age of 18.

Signals Matter is committed to preserving your trust and confidence. Because your privacy is important, we have created this Privacy Policy to demonstrate this commitment. The following discloses our information processing practices for this Website.


Information You Provide

Visitors may choose to interact with our Website in ways that require the collection of personal information. The amount and type of personal information that we gather depends on the nature of the interaction. For example, we may collect personal information that you provide when you:

  • Apply for a subscription;
  • Communicate with us, such as to provide feedback, request support, or ask for additional information;
  • Comment on our blog or other public or Subscriber-Only comment sections, register for any seminars or training, or request goods or services, including our Investment Primer;
  • Use interactive or social networking features of our Website, including setting up a public profile, submitting content (such as comments, articles, links, or other items), or using a chat feature, whether current or planned; or
  • Otherwise interact with or use our Website.

Through these interactions we may collect or receive your name, address, and contact information such as phone number or email address. If you become a subscriber, we will collect your payment details, such as payment card information.

Automatically Collected Information

Like most website operators, we collect information that web browsers and servers typically make available, such as your IP address, your browser type, information regarding your internet service provider or the type of device you used to access this Website, language preference, pages visited, and the date and time of each page request. Additionally, if you navigated from or navigate to other websites from our Website, we may collect the address of those websites.

Online Tracking Technologies

We may collect information about your activities on this site through the use of cookies, clear gifs or web beacons, local shared objects, or Flash cookies, or through other identifiers or technologies, including similar technologies as they may evolve over time. A "cookie" is a small piece of information that is stored by your Internet browser software on your computer's hard drive. We use cookies and other online tracking technologies described above for certain purposes described in this Privacy Policy, including securing website connections via a unique username and password, facilitating automatic log-in, keeping track of the user session, analyzing our site's traffic patterns, providing improved content, advertisements, products, and services, and adding personalization features to customize the Website to your needs.

We may allow third parties to use online tracking technologies on our Website. The information collected from these online tracking technologies may be shared with and used by us, by others acting on our behalf, or by third parties. Personal Information collected by these technologies may be used on this website or on other websites, services, or online applications, including websites that may not be operated by us. For example, we may partner with third party ad networks to either display advertising on our website or to manage our advertising on other sites. These ad network partners use online tracking technologies to collect personal information about your activities on this and other websites to provide you targeted advertising based upon your interests. These websites and third-party ad networks are not controlled by us.

You may be able to restrict our use of certain online tracking technologies, such as cookies, by modifying your browser settings. For example, your web browser may enable you to refuse cookies. By restricting our use of data technologies, certain features of our Website may not function properly.

Information from Other Sources

We may obtain personal information about you from third parties. This information may include information about your use of our website, your use of other websites, your interests and preferences, and other information. For example, we may collect information about your browsing and usage history on this site. We may combine the information we obtain from third parties with information that we or our affiliates have collected about you.


We and others acting on our behalf may use the information that we collect or receive about you to operate our business, including our Website. For example, we may:

  • Deliver, administer, and improve the services, products, and features that we provide to you and others;
  • Perform research and analysis aimed at improving our services and technologies, and for marketing, financial, operational, or other purposes;
  • Display content and advertising that are customized to your interests and preferences;
  • Comply with applicable laws or our policies;
  • Prevent fraud, theft, or injury to you, us, or others;
  • Contact you, including through telephone, fax, text, or chat;
  • Communicate with you about our Website, about services you've purchased, and additional products and services you may find of value; and
  • For any other purpose disclosed by us when you provide the information or otherwise with your consent.


We may share with others the information that we collect or receive, including our employees, affiliates, contractors, service providers, marketing partners (including analytics companies and advertising networks who provide online tracking technologies on our website), and law enforcement for the purposes described in this Privacy Policy. We may also share information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.


If you are a registered subscriber of our Website, you can review and update certain personal information associated with your account by logging in. If you create a profile for use of the social networking features we provide, you may access and update certain personal information associated with that profile by logging in. In some cases, you may be able to edit content which you have posted by selecting the link to edit or modify that content; where available, this link will appear next to the editable content. Similarly, you may also remove personal information you post by choosing to delete rather than edit that content. Removing personal information in this manner will prevent other ordinary users of our website from seeing that content. However, these removal procedures do not ensure complete or comprehensive removal of the personal information posted on our website by you. You can contact us directly to assist in removing any personal information you wish modified or removed.


Other parties may collect personal information about your online activities over time and across different websites when you use our Website. Some browsers give you the option to send a Do Not Track signal to the sites you visit, indicating that you do not wish to be tracked. However, there is no accepted standard for how a site should respond to this signal, and we do not take any action in response to this signal.


We have implemented industry standard security mechanisms and procedures to protect data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. While we are focused on the security of your personal information, no security is 100% effective and we cannot promise (and you should not expect), that your personal information will remain secure in all circumstances. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.


From time to time, we may change this Privacy Policy, so we suggest that you check here periodically for the most up-to-date version of our Privacy Policy. If we make material changes to this Privacy Policy, we will notify you through a notice on the Website. The effective date of this Privacy Policy is posted at the top of this page.


If you have any questions regarding this Privacy Policy or any of the practices described in this Privacy Policy, you can contact us at: